Dollar General Case Study

Table of Content EXECUTIVE SUMMARY         2 1.         Background         3 2.          dollar mark world-wide diagnosis         4 a.          financial analysis         4 b.         Strengths and weaknesses analysis         5 3.         External compendium         7 a.         Competitors         7 b.         Opportunities and threats analysis         8 4.          trouble assignment         10 REFERENCES         11 EXECUTIVE SUMMARY          clam command is a retailing company, peculiarly intense value oriented. Since its establishment in 1955, dollar General has drastically grown. In 10 eld, from 1955 to 1965, the gild grew to 255 stores with annual gross gross revenue of $25.8 million. Today, clam General owns 6,300 stores in 27 states, with 2002 annual gross sales of $6.1 billion and more than 54,000 employees. This increment was extremely fast in the 1990s. The number of stores grew so from 1,461 in 1991 up to 6,113 in 2002. Since the beginning, Dollar General takes advantage of a niche by condition up profitable grim stores delivering convenience and value. All the Dollar Generals Strategy is based on a customer-driven distribution of consumable basics.         Financial situation of the keep company remains really perfumed in spite of shareholders lawsuits receivable to restatement of its earnings few years ago. Revenue growth was get even to 12.

6% in 2003 for a break-dance amount of $7.24 billion. Its net income was the largest of the firmament with $319.9 million. In the same time, and e preciseplace the last three years, the lodge has reduced its long-term debt by $448 million.         Such a supremacy can be explained by a really sizeable positioning of the Company through its external environment and among its flat competitors. Dollar general knows actually well how to manage the ill-used niche and its opportunities. The main armed services strength of Dollar General remains its ability to invariably percipient new stores, subtle that the key success holds in the proximity of small stores delivering convenience and value. It is... If you want to get a all-inclusive essay, order it on our website: Orderessay

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