Creative Brief

| PROMOTIONAL STRATEGY entree| | | | PROMOTIONAL STRATEGY entering| | | CREATIVE BRIEF FOR CAPITAL ONE CASE 1. wherefore ar we advertizing? To raise superior singles cognizance and communicate a position in the mart in order to achieve growth and change the food markets erudition of its financial products. The objective of announce is to intention ara youthful customers with their low interest rates as salubrious as to focus on existing customers by promoting their stir unacquainted(p) products and services. 2. Who we are talking to? The Capital One customers intake ism card game for the following reasons: * For Convenience * To avoid carrying cash * To foreclose the track of expenses * For put in loyalty reward points As per the industry trends in 2004-05, on that point were competitive pressures in the prime and superprime lending markets. These pressures were expected to address throug h 2005-06 as low interest rates keep to cause saturation of prime and superprime source cards markets.

So, as per the analysis target customer segments should include two groups: major(ip) Focus (most of the ads in the campaign): Subprime customers minuscule Focus: Existing customers This advertising strategy should be followed at this point of time, but in the longer run inciter reinforcement among the existing customers (after science of subprime customers) should be the key strategy. 3. What do they think about the brand now? Canadian consumers are aware of Capital One Credit cards. Canadians were aware of great(p) value without the hassle intuition of Capital One credit cards owing to advertising spillover from U.! S. In fact Capital One customers were equally possible to use credit cards for special occasion purchases as well as for business-related purchases whereas the frequent population was more in all probability to use credit card for business related drive which substantiates their perception in the minds of the consumers. Consumers in Canada...If you want to get a effective essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.