Marketing Plan: Lux Soap

TABLE OF CONTENTS Executive Summary Introduction fruit Profile History of LUX Industry Analysis wad Analysis Segmentation Basis Marketing Mix fruit Life cycle EXECUTIVE SUMMARY lux whip came into existence in 1964. lux occupies a large foodstuff place share in the Pakistani goop marketplace as well(p) as the international arena. The natural Lux, with the temperateness blocker formula, is targeted towards a several(predicate) market segment as compared previously to previous Lux. Lux is the first brand to rent the sun blocker concept in soap industry. Lux plans to invite to all these customers. Beauty begins with Lux. The strategy that is used by readable up br different for their lux sunscreen is on specific produce Benefits strategy as the lux sunscreen promotes Sun apology benefit as well as beauty .Lux sunscreen revolves around the slogan that is:Lux sunscreen is not considered as a new product. It is a re launch of the vivacious product Lux. This featu re of the soap makes it different from the existing Lux soaps. Lux Sunscreen is being termed as a Re launch of Lux Beauty gook with a cast by prize brothers. Lux already has a rigid position in the soap market.

Luxs sunscreen target market is upper and upper-middle class For sunscreen Lux is using skim pricing strategy. Lux sunscreen was the re launch of a variant, hence it should be publicized otherwise than all other Lux beauty soaps Introduction to jimmy Brothers Pakistan Limited Unilever Group of Companies Lever Brothers is the largest consumer Products Company in Pakistan; it belongs to Unilever congregation of companies, which makes up one of the largest transnational in the world. Lever Brothers Pakistan Ltd. was int! egrate in Pakistan in 1948. The company markets almost 50 well known household brands, like Lipton, Surf, Vim, Supreme, LifeBuoy, Lux and so forwards Which record approximately Rs. 20 billion... If you want to get a full essay, order it on our website: OrderEssay.net

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