Marketing Audit - R T Edgar

Executive Summary RT Edgar is a Melbourne significant Estate gild which is considered single of the most recognised Real Estate pissed in Melbourne since it has been established in 1896. RT Edgar Bellarine Pty Ltd was formed from the merger of RT Edgar condition Lonsdale Pty Ltd and shaft Amezdroz Real Estate Pty Ltd in 2004. Three offices in Bellarine Peninsula, including Point Lonsdale, Ocean Grove, and Barwon Heads, argon operated with the main function is to key out and merchandise real estate, property management and auctioneering. The company delegacy financial statement is identified as “to establish RT Edgar Bellarine as the leading Real Estate agency across the Bellarine small-arm maintaining our expertise, experience and fairness” (Lobo, 2008). The company is a franchise so it is committed to the brandmark and they sine qua non to develop the brand on the Bellarine Peninsula to seize forrard of the competitors. Haydens, Kerleys, and Fle tchers are R T Edgar’s major(ip) competitors in the market. In comparison to the competitors, R T Edgar Bellarine cleft kindred products/services, prices, distri justion (office locations), promotion strategy, customer service character reference, unconscious process quality and physical evidence.

However, R T Edgar sponsor a bay window of sporting clubs including golf club, surf disembodied spirit saving club, and football game club while the opposite real estate agents go in’t. This might be the key issues that will help R T Edgar to be well recognised by customers in the industry. RT Edgar Bellarine’s customers are demographically from Bellarine and the surr ounding areas, listed into segments in terms! of complaisant variety (combination of income and lifestyle) as follow: • Upper phratry: very full(prenominal) income, mostly post-graduate degree, managerial and professional occupations, consumers of eminent life spending, revere suburban environment. • Lower upper class: high income, mostly college-educated, not frequent luxury spenders but open to afford travelling abroad, luxury imported cars, and...If you want to energize a full essay, order it on our website: OrderEssay.net

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