Sexploitation in Sport.

The pressure on sportswomen to increase levels of sponsorship and media coverage has seen many rep transmit to taking their vesture off just to receive many forwarding                                     Jan Borrie, The Canberra Times, 27th May 2000         Sadly, the above disputation provided by Jan Borrie remains true within the international truehearted environment. There are already numerous cases where taking clothe off to receive attention for particular sports have construe come on. Unfortunately, Australian sporting women have participated in such activities, whether it is by regulation or by single choice.         Over the years, ramshackle to globalisation and technology, many more(prenominal) sports are now creation televised. To air the Grand Final of Womens Hockey or the bailiwick Netball Championships is non free, thus sponsorship is then needed. Many organisations gain at that place sponsorship by providing viewers that volition inevitably watch the ad-breaks whilst the regular(a) event is televised. Previous to this, the organisation must be confident it forget receive as much attention and publicity it jade before a sponsor result agree to assist out.         So what do organisations do to receive such toothsome profile? They sexploit. Sexploitation is the means of exploiting someone of their sexual and physical attributes regardless of any skill or intelligence they may have. This may go for both genders, but is mainly evident in female sport. A perfect case of sexploitation is Anna Kournikova in womens tennis.
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qabalistic down the last couple y! ears of her career, she has undertaken in a deed of degrading photo shoots that help boost her publicity level. The more publicity, the happier the sponsors and therefore the more financial help Anna will receive. Without humiliating Annas skill level in tennis, it is secure to prescribe she could not survive on the pro womens circuit with the teeny advantage she shows.         Why doesnt this happen... commodious evidence, especially with Anna Kournikova and Womens Beach Volleyball. Great job, keep it up. If you indispensableness to get a full essay, tack it on our website: OrderEssay.net

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