Parcel Force

Learning outcomes On successful completion of this unit a learner will: LO1 Understand the conceit and process of sell LO2 Be able to custom the concepts of segmentation, engineering and positioning LO3 Understand the several(prenominal) elements of the extended market mix LO4 Be able to consumption the marketing mix in different contexts. Context The persona of this assignment is to apply your knowledge of marketing to dell (well know computer supplier) through an informal account statement. Your report should suffice each of the following questions in turn: assign 1 - Understand the concept and process of marketing (LO1) 1a) let on the main characteristics of a marketing oriented organisation and exempt if you think Dell exhibit these characteristics. (1.

1) You are required to mean the following in formulating your answer: Definitions: alternative definitions including those of the Chartered prepare of Marketing and the American Marketing Association, satisfying clients needs and wants, furbish up and satisfaction, exchange relationships, the changing emphasis of marketing Marketing concept: exploitation of marketing, business orientations, societal issues and emergent philosophies, client and antagonist orientation, skill and effectiveness, limitations of the marketing concept Marketing process overview: marketing audit, integrated marketing, environmental analysis, SWOT analysis, marketing objectives, constraints, options, plans to include target markets and marketing mix, stove of marketing 1b) Discuss the benefits and costs to Dell of adopting a marketing orientated approach. (1.2) You are required to i nvolve the following in formulating your ans! wer: Costs and benefits: benefits of building client satisfaction, desired quality, service and customer care, relationship marketing, customer retention, customer profitability, costs of too shockable a marketing focus, come in quality marketing Task 2- Be able to use the concepts of segmentation,...If you want to get a unspoiled essay, order it on our website: OrderEssay.net

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