Nike Inc.

Executive SummaryNike is the largest merchandising sports footwear and habiliments in the world. It manufactures and distributes its products at both martable price point to a worldwide food market. In order to stay ahead of its competitors, Nike needs to focus on certain areas. This paper will examine Nike?s Mission, stargaze and Values statement. Environmental analysis along with its long hold objectives will be discussed. A SWOT analysis of the phoner will be done in order to throw off intercourse its strengths and weaknesses. Its strategic analysis will be cover along with Nike?s Financial information will be discussed followed by its critical success factors and control system. Background. Nike, the companionship with the far-famed logo ?Just do it? is the largest athletic footwear marketing order in the world with a 33% global market share. Nike?s main focus is to design, develop and market universal its footwear, apparel, equipment, and its accessories. Nike wa s incorporated in 1968, Oregon, and is one of the largest and a precise healthful known seller of athletic footwear and apparel in the world. Nike designs its athletic products for specific athletic use, but almost peck wear the companion?s products for casual or unoccupied purposes as well. Some of the company?s stature selling products include running, basketball, childrens, cross-training and womens shoes. Nike Inc. also designs special shoes for exterior activities such(prenominal) as tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational purposes. The company sells its products in approx. 120 countries through independent distributors, subsidiaries and licenses. Nike was recognized as an Oregon company that successfully adopted international hold out within the state itself (Annual report on form 10-K (2006). Nike has quin constituencies which are the shareholders, con sumers, business partners, employees, and th! e community and it is Nike?s responsibility to deliver... If you impact to get a full essay, order it on our website: OrderEssay.net

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